Share your sizzling hot summer studio plans in STYLE
Andrea West has just rolled out irresistible graphics for your summer programs. With all the options and variety I believe you'll find it difficult to choose just one! In addition, she's created a free template to help you produce a professional looking summer brochure. Here's Andrea with all the details.
Many of us are still planning our spring recitals, while some are basking in the afterglow of another successful event.
Regardless, we all know that looming just around the corner is...SUMMER.
It’s that laid back time of year when parents try to find a balance between a flexible care-free schedule and just enough structure to keep their kiddos from getting bored. That’s why so many parents look to camps: vacation Bible school, sports camps, and of course, your Piano Camp (or at least lessons!)
It’s definitely time to promote your summer music program to interested parents if you haven't already.
Begin by sharing the fun and exciting things you’ll be offering with your current student families. If you are looking to add new students, remember that enthusiastic referrals from your current students who adore you is your TOP marketing strategy. Providing your families a colorful brochure, flyer or email showcasing your summer program will make it easy for them to share the news with others.
In addition, you’ll want to generate excitement through your website and social media outlets like Facebook.
To help with these tasks, I’ve created some special cover art for your summer camp brochures. They are formatted so they can also be used on your website and on Facebook.
There are a variety of eye-catching designs to choose from that will grab the attention of your students and their families. All you have to do is add your studio branding with a title and your personalized content.
If you want help on how to do this, enter your first name and email address below to get a template you can use with the design of your choice.
Check out all the designs in the slide show below
It’s easy to insert the cover art on the front of a folded 8.5 x 11” sheet of paper, using a publisher program, Pages or Word or Google Docs. Then you can use the two inside panels to layout your studio options.
In addition, you might use some of the inside space to encourage families to refer their friends and to mention any special events you may be planning in the future.
If you want to avoid paper, consider using a sign up form in Google docs or use SignUpGenius.com. I've used Google docs and although it saved on paper and was really nifty to use, the tabulated information gleaned from the forms is somewhat difficult to navigate. -Leila
The back page is a perfect size for your summer registration form, which should include:
Space for parents to enter their contact information
Your camp and lesson options
A list of the weeks, days and times families circle to indicate their availability
A review of your summer policies
A place for parents to sign showing that they read and understand the payment and cancellation policies
A deadline for signing up.
Ask parents to tear off the completed back page and give it to you or ask them to take a picture of it and text it to you by the deadline.
When your brochures are ready:
Hand them to students at lessons ASAP.
Give them a few extra for their friends.
Save it as a PDF and email to parents.
Print extras and have them available at the recital.
Use the cover art image and post it on your Facebook page and website.
Get your summer designs here.
Need a sure-fire way for student participation and for attracting new students over the summer?
Try bucket drumming. It completely levels the playing field--pun intended!
With over 80 ideas, Bucket Drumming for Piano Teachers is a winner for camps, lessons or even a one-time "Junkyard Band" event held in your garage and open to the neighborhood kids. The video below shows much more than I can explain here. It's on sale NOW here.