Is there a Piano Heaven or Hell?

Just saw this video on the evening news and can't get it out of my mind. I know that pianos can lose their shelf-life, but is piano-playing losing fans as well? I love teaching others how to play the piano and I know each student is happy and most find a unique and substantial fulfillment making music on the bench. It appears from this video that this is not true anymore. If so, things need to change.

So now the question is HOW?

Striking a Sour Chord