Two Marketing Tips for Growing Your Studio
1️⃣ Invite Parents
Inviting a parent to piano class doesn’t seem like it would be a terrifically effective marketing tool, but remember: it is more cost-effective to retain a customer than it is to acquire a new customer.
Since parents are the ones who pay piano tuition, it makes good business sense to invite them to be part of your classes every now and then.
⭐️ It lets parents see what goes on during a lesson.
⭐️ It can give parents a chance to make music with their child.
⭐️ It sends the message to the student that piano is important when they see their parent participate.
If this isn’t something that you normally do in your studio, it may be worth it to plan a class in the near future that includes the parents in your weekly music-making.
Invite parents to lessons!
2️⃣ Set up a Free Google Business Profile
Do you have a free Google Business Profile created for your studio?
So often, the belief is that a website is the number one priority when opening a business. While it should definitely be a priority, creating a Business Profile is quick, free, and easy to set up.
Having a Business Profile helps potential customers find you when they search for the service you offer online. They are able to contact you, even without you needing to have a website.
Don’t overlook this free but powerful tool to help you drive traffic to your studio.
Learn how to set up your profile HERE.
Marie Lee
Group IlluminatED Founder